New campaign calls on mothers and carers to end FGM

June 2, 2014 4:17 PM
Originally published by UK Liberal Democrats

A new poster campaign launched today is urging mothers and carers who suspect a girl in their community to be at risk of female genital mutilation to call the NSPCC's dedicated helpline.

Over 20,000 girls under the age of 15 could be at high risk of FGM in England and Wales each year with nearly 65,000 women having experience FGM already. The Liberal Democrats in Government have been committed to preventing female genital mutilation and this campaign builds on the work that we have been doing to end FGM within a generation.

The new campaign is specifically aimed at mothers and carers in Somali, Kenyan and Nigerian communities, where FGM is prevalent. The posters will be placed on panels in washrooms in 17 London boroughs and seven cities across England and Wales. They will also be sent to schools, GPs surgeries, police stations and hospitals around the country so they can be displayed in staff areas.

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The free helpline open 24 hours a day will allow people to report their suspicions anonymously or ask for support if their own child is at risk of FGM. To accompany the posters, the campaign will also reach out to mothers and target professionals through online advertising. These messages will reinforce that FGM is child abuse and that it is everyone's duty to report it.

Back our campaign to end FGM.